Our Capabilities

Every discipline.
One roof.
One accountable team.

Full-service from strategy to launch, built around your objectives, your market, and your budget. No handoffs between agencies, no finger-pointing when it matters. Five disciplines, one team, in Dallas.

01

Account Service + Strategy

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For any business or vendor looking to take charge of their account with annual plans, day-by-day service, or full management, we meet you where you are. Strategy comes first, every time.

Branding & RefreshAnalytics & Data ManagementConsumer IdentificationMarketing AutomationPublic RelationsMarket & Competitor Research
02

Creative + Production

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From digital to print, we capture your vision and produce content that is uniquely you. Resonant storytelling and quality production, from commercial shoots to full brand campaigns.

Creative ConceptingVideo ProductionCorporate VideosPhotographyAnimationGraphic DesignLogo DesignOutdoorPOS & POPHTML5 Ad DesignRadio ProductionScript WritingCopywritingProduction & PrintingDirect Mail
03

Digital Marketing

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Being present online is crucial. We optimize your online footprint across every platform and touchpoint, fully measured and fully accountable.

ProgrammaticDigital RetargetingWebsite DevelopmentSocial Media ManagementSocial Media AdvertisingNative AdsSEOSEMEmail MarketingOTT
04

Media Planning + Buying

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Our team selects the best platforms for your brand using audience research, measurement, and strategic channel planning. We buy smart, and we buy accountable.

Full Service MediaUrban MarketingMulticulturalNational & Local BroadcastMedia PlanningMedia BuyingMedia Buy PostingSponsorship & Experiential AuditPrint & OOHDigital & Programmatic
05

Promotions

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From sponsorships and special events to sweepstakes and prize insurance, our exclusive techniques activate brands and create real moments with real people.

Lead GenerationFulfillmentBrand AmbassadorsPromotional ModelsStreet TeamsEvent ManagementSpecial EventsActivationsGuerrilla MarketingSecret ShoppingSamplingSponsorshipsSweepstakesGame & Prize InsuranceAsset Procurement, Storage & ManagementGrand Openings
How We Start

Before we build a single thing, we think.

Most agencies take your brief and execute. We do The Intake first. It is the part most agencies skip to save time. It is the part that decides whether the money works.

01

Market Research

We map your competitive landscape: who is winning, how, and where the gaps are.

02

Consumer Identification

We define exactly who you are talking to, demographics, behaviors, media habits, before a word of copy is written.

03

Budget Architecture

We build a channel strategy around your budget, not the other way around. Right tactics, right allocation, no waste.

The Intake is where discipline separates from guesswork.

Then We Build

Disciplined. Data-driven. Designed for results.

01

Discovery

We research your market, your consumer, and your competitive landscape, before we build a single thing.

02

Strategy

We design a custom plan: right tactics, right budget, right outcomes. No one-size-fits-all.

03

Execution

Our full-service team brings the strategy to life, across every discipline, on every channel.

04

Results

We measure, optimize, and report. Then we do it again, smarter.

We Know Your Space

54+ clients.
Ten industries.
One consistent standard.

Home ServiceEvents & ActivationsNon-ProfitMunicipalityEducationAutomotiveGoods & ServicesRestaurant & Food ServiceMedicalSpecialty
Common Questions

Questions we get asked.

Where is The Barber Shop Marketing located?

We are in Addison, Texas, at 14135 Midway Rd, Ste. G270, and we have served Dallas-Fort Worth brands since 2003.

What services does The Barber Shop Marketing offer?

Account service and strategy, creative and production, digital marketing, media planning and buying, and promotions. Five disciplines, one accountable team, all under one roof.

What industries do you work in?

Home service, non-profit, education, municipality, food and beverage, automotive, medical, goods and services, and special events.

Is The Barber Shop Marketing a certified diverse supplier?

Yes. We are women-owned, HUB certified, and WBENC certified.

What kind of results do you deliver?

A few recent examples: 14.4% revenue growth and 42% more leads for Guardian Roofing, a record $68M raised for North Texas Giving Day, and more than 3 million impressions in month one for Uplift Education.

How do we get started?

Tell us what you are up against. Reach us at 214-217-7177 or through the contact page, and we will set up a conversation.

Ready to grow your business?

The chair is open.