North Texas
Giving Day
A 19-day integrated campaign that turned one 18-hour giving window into a record $68M for North Texas nonprofits.
A shorter window.
Less media room.
The same expectation to grow.
North Texas Giving Day 2024 had a condensed promotional window and tighter media inventory than prior years, so there was less runway to build momentum before the 18-hour giving window opened. Communities Foundation of Texas still needed the campaign to grow donations year over year and pull in more nonprofits than the last cycle managed.
That meant no room for a generic push. The campaign had to earn attention fast, across a region that sees this appeal every September, and convert that attention into dollars given inside a single day.
Real stories, on every channel that mattered, for nineteen days straight.
We built an integrated campaign running September 1 through 19, 2024, across social, influencer partnerships, email, TV, radio, out-of-home, streaming, and community events. One media plan, one message, timed to build through the month and peak on giving day itself.
The core tactic was impact storytelling. Rather than lead with the ask, we led with real donors and real nonprofits, the people behind the numbers, so North Texans saw exactly where their dollars would land before they were asked to give.
One Media Plan
One day. A record.
Impact storytelling, everywhere North Texas was looking.
