Guardian
Roofing
A brand refresh and coordinated media push that grew revenue 14.4% and drove a 42% jump in leads as Guardian expanded into new Pacific Northwest markets.
Grow the business homeowners already trusted, then get new markets to trust it too.
Guardian Roofing, Gutters & Insulation needed revenue growth across its existing services and its newer offerings at the same time, not one at the expense of the other. Leadership also wanted to expand into new Pacific Northwest markets where the Guardian name carried no history and no recognition yet.
The brand messaging had to do double duty. It needed to keep resonating with homeowners who already knew Guardian, while giving the company a way to introduce itself convincingly in markets it had never served before.
The Toolkit
A sharper brand, backed by media that actually reaches homeowners.
We started with the brand itself, refining and repositioning Guardian's identity so the messaging spoke directly to what homeowners care about when they're choosing a roofing, gutter, or insulation contractor. From there, we built TV and radio production that carried that brand into new markets, paired with data-driven targeting to decide where and how hard to push in each one.
Traditional and digital ran as one coordinated plan rather than two separate efforts, and weekly leadership alignment kept strategy, creative, and media buying moving in the same direction as Guardian's markets grew.
A brand that grew with the business.
The Barber Shop Marketing has been a true game-changer for our business. Their team refined our branding, helped us expand into new markets, and created TV and radio ads that resonate with homeowners. With their strategic approach, we’ve seen double-digit growth and improved margins, even in a tough economy. What’s most impressive is their genuine commitment to our success.
A brand built to hold up in a new market.
