Wildflower!
Arts & Music Festival
A fresh 2024 creative direction, built around collaborative hand-drawn artwork, that carried the festival to record-breaking attendance and its highest engagement to date.
A festival with a national reputation needed a reason to feel new again.
The City of Richardson brought us in to give the Wildflower! Arts & Music Festival a fresh creative direction for 2024, without losing the brand consistency that made it a nationally recognized event in the first place. That's a narrower needle to thread than it sounds. The festival already had an identity people knew. The job wasn't to replace it, it was to sharpen it.
Richardson wanted the new creative to have a clear cornerstone, something visual and distinctive enough to anchor everything else the campaign would touch, from social posts to billboards to print. Hand-drawn artwork became that cornerstone, and building a full identity around it meant getting the tone right before a single asset went into production.
Start with the artwork, then let it travel everywhere the festival lives.
We built the 2024 identity around collaborative hand-drawn artwork, working closely with city stakeholders through an iterative feedback loop rather than presenting one direction and hoping it landed. That back and forth shaped the art style, the color story, and the way the identity would need to flex across formats before we ever locked it down.
Once the artwork was approved, we extended it into a full brand kit that covered print, digital, local publications, billboards, and hyperlocal placements around Richardson. Keeping the hand-drawn identity consistent across that many formats and sizes took discipline, but it meant the festival looked and felt like one cohesive event everywhere someone encountered it, whether that was a billboard on the highway or a post on their phone.
A festival that felt new, and drew a record crowd because of it.
One hand-drawn identity, built to travel.
